SDR ADVISORY GROUP
Build Your Path.
Own Your Future.
At SDR Advisory Group, we know every athlete’s path is unique, so we offer personalised support rooted in SDR Academy’s high-performance experience. Whether your child is a U9 dreaming big, you’re a parent navigating recruitment or an organisation seeking elite advice, our services—from skill assessments and scouting insights to career roadmaps—are designed to help them thrive on and off the ice.
Our Mission
Our mission at SDR Advisory Group is to walk alongside your athlete every step of their journey, offering genuine care and unwavering support as they grow both on and off the ice. We understand the hopes, dreams and anxieties that come with being a young player, so we personalise our guidance—from detailed skill assessments and honest scouting feedback to bespoke career roadmaps—ensuring they always feel seen, heard and empowered to make the right choices.
Who This Is For
Empowering driven players & supportive families
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Ambitious players ready to commit: Those who want to push beyond the basics, embrace structured group sessions and receive honest, ongoing feedback from experts who truly invest in their progress.
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Parents who value genuine care: Families seeking a partner who listens, responds promptly and prioritises their child’s wellbeing—both on the ice and in life—at every stage of development.
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Athletes craving holistic growth: Individuals who understand that success isn’t just about skills, but also mental resilience, nutrition, off-ice training and character building—and want guidance tailored to all aspects of their journey.
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Supporters of transparent communication: Those who appreciate regular updates, clear goal-setting and a collaborative approach, ensuring no question goes unanswered and every milestone is celebrated.
Meet The Team
Becky Mcgee
Ryley Lindgren
Spencer Moe
Our Approach is Different
We start by truly understanding your athlete—identifying their strengths, goals and challenges—to create a personalised plan that blends on-ice skill work with off-ice support like nutrition and mindset. We keep families involved with clear, regular updates and honest feedback at every stage. By training in a small, committed group, athletes learn from each other, build confidence and develop leadership qualities. This way, we ensure every player feels supported, challenged and prepared for success on and off the ice.
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Player Hubs
Sneak Peak At Our
Our Player Hub is your 24/7 online resource centre, built to keep athletes connected, informed and inspired. Inside, you’ll find drill libraries with step-by-step video demonstrations, planning tools—such as training calendars and goal-setting templates—and expert-curated articles on nutrition, mental resilience and off-ice conditioning.
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More than just a repository of content, the Hub fosters a true community: join group chats to share wins, ask questions or seek advice, tap into archived webinar recordings led by our coaching staff, and download exclusive resources designed to accelerate your progress. Whether you’re refining a skill, staying accountable to your goals or simply looking for motivation on a tough day, the Player Hub ensures you’re never training alone.
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Let's Get Started
Application & Initial Call
Begin by completing a brief online application so we can learn about your athlete’s goals, background and current skill level. Once received, we’ll arrange an introductory call to discuss your family’s needs, answer any questions and gain a fuller understanding of what success looks like for your athlete.
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Review & Coach Matching
After our conversation, our team carefully reviews all submitted information—taking into account playing style, personality and development objectives—to match your athlete with the coach best suited to help them excel. We prioritise compatibility, communication style and shared values to ensure a strong, long-term partnership.
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Kickoff & Ongoing Support
With your coach assigned, we schedule the first assessment and bespoke training sessions. From there, we maintain regular check-ins, provide transparent progress reports and adapt the plan as your athlete grows. You’ll always know where they stand, what’s next and how to continue fostering their development on and off the ice.
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